Ricki Weisberg is a Nonprofit Publicist and CEO of Bird Hill PR. She is passionate about making the world a better and more equitable place and has spent over two decades developing and implementing communications strategies and building brands in the nonprofit and private sectors.
Ricki started her career as an activist in Washington, DC, working for nonprofit organizations, Women for Women International, The Landmine Survivors Network and Green for All, focused on global women's rights, disability rights and building a more equitable green economy.
When Ricki first learned about the power of the press to make a difference in the world was in the early 2000s and The Oprah Winfrey Show sent her to the Democratic Republic of the Congo (DRC) with their video camera to interview women survivors of war. When the show aired, thousands of women in the United States signed up to support women in the DRC through Women for Women International.
In 2019 Ricki launched her boutique PR agency, Bird Hill PR, to help nonprofit organizations increase visibility by securing consistent press. Her clients range from the preeminent global disaster relief organization, International Medical Corps, to Philadelphia’s Oshun Family Center, fighting for Black maternal and mental health. 2023 year-to-date press efforts for Bird Hill PR’s nonprofit clients have reached over 1.5 billion people.
As an alumna, Ricki has been an active volunteer. Since 2012, she has been an active member of the Alumnae Association Executive Board, serving as President from 2018-2021, planning Philadelphia area alumnae events and volunteering for reunion. She has supported Baldwin students over the years as a Career Day panelist and a mock interviewee for the Germination Project interviews.
She has recently been dubbed as the “Terrible Sandwich Mom” after a TikTok of her son, Abe Ndege, telling her “terrible sandwich, by the way” after his first day of school, went viral. The video gained global attention, with over 50 million views, and landed Ricki and Abe on national news broadcasts such as Good Morning America and The Today Show. Always a Baldwin girl, Ricki used the spotlight to highlight the fight against childhood hunger and created TerribleSandwich.com merchandise to raise funds for Feeding America.
Ricki graduated from George Washington University with BAs in Women’s Studies and Psychology. She lives in Ardmore, PA, with her husband, Moni Ndege and her son, Abe Ndege.